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Biogen evolves its wellness model with the help of Trainect

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Biogen Italia, a subsidiary of the multinational Biogen Inc., represents a significant player in the biotechnology landscape, focusing mainly on the development of innovative therapies for serious and often neglected diseases. The company is a beacon of hope for many, as it is dedicated to the research and development of treatments for neurodegenerative, rare and autoimmune diseases, such as multiple sclerosis and spinal muscular atrophy.

Biogen Italia: Innovation and Care of its people in the Biotechnology Sector

One of the peculiarities of Biogen Italia's working model is the emphasis on sustainability and social responsibility. The company pays particular attention to the environmental impacts of its activity. This is reflected in internal initiatives that aim to create a working environment that is inclusive, stimulating and respectful of the mental and physical health of its collaborators.

The project undertaken by Biogen Italia with Trainect finds its roots in an awareness and attention towards the well-being of employees that the company has cultivated for over a decade.

In a dynamic and demanding business context, with a high number of activities and projects, the workload is significantly felt by employees. In particular, the COVID-19 pandemic has acted as a catalyst, accentuating the need to intensify efforts in this direction and adopt more structured strategies to support workers' well-being.

Evolution for Wellbeing: Biogen Italia's Digital Leap with Trainect

The decision to adopt Trainect therefore emerges from this context: a company that, despite already having a solid commitment to the well-being of its employees, seeks to evolve the transversality and impact of the initiatives by responding to the new needs that have emerged with the pandemic and consolidating an approach to well-being that is systematic and integrated into the corporate culture .


Before Trainect, Biogen Italia had attempted to independently create an internal platform. However, the lack of adequate structure and customization limited its effectiveness.


With the adoption of Trainect, however, Biogen Italia has found a solution that offers not only a vast range of well-structured and deeply customizable topics , but also the possibility for each employee to follow a tailor-made path that adapts to their needs. and individual preferences.

The Trainect platform allows access to content and programs dedicated to well-being in an intuitive and accessible way, guaranteeing all employees, regardless of their geographical location, the possibility of using useful resources 24 hours a day, asynchronously.

Strategic Alliance: HR and Trainect's Shared Commitment to Wellbeing

The approach adopted for the integration of the platform and its services was characterized by close collaboration with HR from the beginning , ensuring that the initiative was perfectly aligned with Biogen's culture and specific needs. In fact, through an analysis of the company culture and its protagonists, the foundations were laid for a project that truly reflected the company's values and expectations .

Next, the Trainect team met with Team "Be4you", the wellness team at Biogen, to introduce them to their new role as Trainect ambassadors within the company. This moment was fundamental for generating innovative ideas for future activities.

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Tra tecnologia e human touch

A significant moment of this integration was participation in the company event in Syracuse, where Biogen people were able to meet the project manager with Trainect, Maria Reale.

Maria was thus able to explain what was at the basis of the collaboration and how Trainect's objective is to support people in their wellbeing journey. To actively engage all employees from the beginning, a wellness-themed challenge was launched, organized in teams.

Questa attività ha non solo promosso il coinvolgimento dei dipendenti ma ha anche stimolato la collaborazione e lo spirito di squadra, elementi fondamentali per il successo di qualsiasi iniziativa di benessere, portando il 100% della popolazione aziendale ad iscriversi in app e scoprire fin da subito i contenuti.

 

L'analisi e il monitoraggio continui, condotti in collaborazione con l'HR, hanno permesso di valutare l'efficacia del programma e di apportare modifiche in tempo reale per ottimizzare i risultati.


Inoltre, i meeting mensili con il team be4you sono diventati un'occasione preziosa per raccogliere feedback, valutare l'impatto delle iniziative e generare nuove idee, con un focus particolare sulla personalizzazione del progetto in base alle esigenze e alle preferenze dei dipendenti.

La decisione di collaborare con Trainect è stata una naturale evoluzione del percorso che da anni abbiamo intrapreso in Biogen Italia per affiancare le persone nell’acquisizione di informazioni e competenze utili per migliorare il proprio benessere, sia in azienda sia fuori dall’ambito lavorativo. Un impegno che affonda le sue radici nella nostra cultura B-Positive, ispirata dai principi della scienza della felicità. Siamo convinti che lo “stare bene” inteso nella sua più ampia valenza multidisciplinare, sia una condizione essenziale per generare innovazione e per esprimere al meglio il proprio potenziale, sia sul lavoro sia in famiglia e nella società in generale. Per questo abbiamo deciso di mettere a disposizione di tutte le persone di Biogen Italia questo strumento digitale ricco di spunti e contenuti: un vero e proprio alleato del benessere a 360°

Cecilia Masserini , Head of HR e Chief Happiness Officer di Biogen Italia
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